RAW – Unbleached rolling papers & world-class accessories

The Story Behind RAW
After graduating, Kesselman sold nearly everything he owned to pursue his dream. During a trip to Europe, he connected with a Spanish rolling paper factory — the place where the foundation for what we now know as RAW was built. Together, they first developed popular brands like Juicy Jay’s and Elements, but it was the idea of creating an all-natural, unbleached, plant-based paper that became the real turning point.
RAW introduced papers that didn’t alter the flavor, allowing users to experience the plant’s aroma as purely as possible. Made with vegan-friendly, unbleached fibers and water-based gum, these products set a new industry standard.
Over time, the lineup grew:
- RAW Classic – the original that put the brand on the map.
- RAW Organic Hemp – eco-friendly papers made from pure hemp.
- RAW Black & RAW Black Organic – ultra-thin papers with a slow, even burn.
When hip-hop artists and well-known personalities began using RAW, its popularity skyrocketed. Today, RAW is a global phenomenon with offices in the U.S., Canada, and Europe — and a passionate community of loyal fans around the world.



