Cannabis Trade Shows & Expos Europe 2026: Where to Go This Year
From Bilbao to Berlin: Your guide to Europe’s biggest cannabis events in 2026
Whether you’re looking to discover new products, connect with industry professionals, or just celebrate cannabis culture with thousands of like-minded people, 2026 is shaping up to be a massive year for cannabis events across Europe. Trade shows and expos have evolved from small gatherings into major cultural and business events that bring together everyone from casual users to serious industry players.
These aren’t just for wholesalers or retailers anymore. Modern cannabis expos welcome everyone -consumers curious about CBD, growers looking for the latest gear, entrepreneurs scouting business opportunities, and industry veterans keeping up with trends. It’s where the entire cannabis community comes together.
If you’re planning to attend any cannabis events this year, here’s what you need to know about the biggest and best shows happening across Europe in 2026.
Why Cannabis Trade Shows Matter in 2026
The European cannabis landscape is changing fast. With Germany’s legalization taking effect in 2024 and other countries reassessing their policies, the industry is in a growth phase unlike anything we’ve seen before. Trade shows have become the pulse of this movement—the place where you see what’s next before it hits the market.
These events serve multiple purposes. For consumers, they’re a chance to see, smell, and sometimes sample products in person rather than shopping blind online. You can talk directly to the people making the products, ask questions, and actually understand what you’re buying.
For business owners and industry professionals, trade shows are where deals happen. You’ll find new suppliers, meet potential partners, and spot trends months before they go mainstream. It’s also where smaller brands can compete with bigger names—your booth and your product speak louder than your marketing budget.
And honestly? They’re just fun. There’s an energy at these events that’s hard to replicate anywhere else. Everyone’s there because they’re genuinely interested in cannabis, whether for wellness, recreation, business, or all of the above.
Europe's Major Cannabis Events 2026
Here are the shows that matter this year. We’ll be at some of these ourselves, and if you have the chance to go, we’d say hit at least one, it’s the best way to stay connected to what’s happening in the industry.
Mary Jane Berlin - June 11-14, 2026
Location: Berlin, Germany
Expected attendance: 80,000+. Largest cannabis expo in the world.
Focus: Cannabis culture, CBD products, growing equipment, lifestyle
Mary Jane Berlin has grown into one of Europe’s largest cannabis festivals and trade shows. Held in the heart of Germany’s cannabis scene, it’s become even more significant since Germany’s legalization. The event combines a traditional trade show floor with live music, art installations, educational talks, and a genuine festival atmosphere.
What makes Mary Jane special is the mix. You’ll find serious B2B meetings happening next to casual consumers trying CBD for the first time. Major brands showcase their latest products alongside small artisan producers. The vibe is professional but relaxed, very Berlin.
The exhibition halls cover everything: CBD products, vaporizers, growing equipment, nutrition, lifestyle accessories, and more. Educational seminars run throughout the event covering topics from cultivation techniques to the legal landscape across Europe. One thing worth noting: Mary Jane, like most serious cannabis events, takes a clear stance against synthetic cannabinoids and only allows natural cannabis-derived products.
We’ll be there networking. If you’d like to meet up and discuss products, partnerships, or just talk about the industry, reach out to us before the event and we’ll schedule a time. We’re always interested in connecting with customers and potential business contacts face-to-face.
Tickets: Day passes typically €15-25, weekend passes around €40-50. Business passes available for industry professionals.
Spannabis Bilbao - April 17-20, 2026
Location: Bilbao, Spain
Expected attendance: 30,000+
Focus: Cannabis culture, seed banks, growing, international trade
Spannabis is the OG of European cannabis events. Running since 2002, it’s one of the longest-standing and most respected shows in the industry. After many years in Barcelona, Spannabis has moved to Bilbao, bringing its massive international presence to the Basque Country. The event has built a reputation for bringing together international businesses and serious growers from around the world.
If you’re into cultivation, Spannabis is your event. Seed banks from around the world showcase their latest genetics. Growing equipment manufacturers demonstrate new technology. Breeders present strains they’ve been developing for years. The cultivation focus is strong, but there’s plenty for everyone else too, CBD products, concentrates, vaporizers, and accessories all have a major presence.
The Spannabis Champions Cup runs alongside the main event, with growers competing across multiple categories. It’s basically the cannabis industry’s version of a wine competition, and the quality on display is exceptional.
Like other major European cannabis expos, Spannabis welcomes both THC and CBD users and takes a firm stance against synthetic cannabinoids—only natural, plant-derived products are featured. Bilbao in April offers great weather and gives you a chance to explore one of Spain’s most interesting cities.
Tickets: €20-30 for day passes, VIP packages available with early access and exclusive areas.
Cannafest Prague - November 2026
Location: Prague, Czech Republic
Expected attendance: 25,000+
Focus: Medical cannabis, CBD, hemp products, Eastern European market
Cannafest holds the title of the largest cannabis event in Central and Eastern Europe. Prague’s position makes it the gateway to markets that don’t get as much attention at Western European shows. If you’re looking to understand or connect with the Czech, Polish, or broader Eastern European cannabis scene, this is where you need to be.
The medical cannabis focus at Cannafest is stronger than at some other events. You’ll find serious discussions about therapeutic applications, CBD for specific conditions, and the evolving medical cannabis programs across the region. That said, it’s not all serious, there’s still plenty of culture, music, and the relaxed vibe you’d expect from a cannabis event.
The event welcomes everyone interested in cannabis, whether you’re focused on THC, CBD, or both. Like other reputable shows, Cannafest maintains standards by excluding synthetic cannabinoid products and focusing on natural, plant-based alternatives.
Prague is also an incredibly affordable city compared to Berlin or Bilbao, which makes Cannafest accessible if you’re on a budget. Good beer, great food, beautiful architecture, and a cannabis expo—hard to beat.
We’ll be there networking. Cannafest gives us a chance to connect with our Central and Eastern European customers and meet potential partners in markets that are growing fast. Want to meet up? Get in touch before the event and we’ll set something up.
We attended Cannafest in 2025 and wrote about our experience – if you want to know what the event is actually like and what we got out of it, that’s worth a read.
Tickets: €10-20 for day passes, very affordable compared to other major shows.
CannaTrade Zurich - May 29-31, 2026
Location: Zurich, Switzerland
Expected attendance: 12,000+
Focus: Swiss cannabis market, CBD wellness, international networking
CannaTrade is Switzerland’s premier cannabis expo and has become a key event for understanding the Swiss market’s unique approach to cannabis. Switzerland has carved out its own regulatory path, and CannaTrade reflects that, professional, well-organized, and focused on both business and consumer education.
The Swiss market is interesting because it operates somewhat differently from the rest of Europe. CBD regulations are clear and established, and there’s a growing pilot program for THC cannabis. CannaTrade brings together businesses navigating this landscape, from CBD retailers to companies preparing for the evolving legal market.
You’ll find a good mix of exhibitor, Swiss companies showcasing local products, international brands looking to enter the Swiss market, and plenty of CBD wellness and lifestyle products. The crowd tends to be educated about cannabis, making for higher-quality conversations than you might get at more mainstream events.
Zurich in late May is beautiful, and Switzerland’s central location makes it easy to combine with travel to other European shows. The event is fully bilingual (German/English), making it accessible for international visitors.
Tickets: CHF 20-30 (€20-30) for day passes.
CULTIVA Vienna – October 17-19, 2026
Location: Vienna, Austria
Expected attendance: 15,000+
Focus: Growing, genetics, Austrian/German markets, lifestyle
CULTIVA has established itself as one of Central Europe’s most important cannabis events. Vienna’s location makes it a natural meeting point for German, Austrian, Czech, and other Central European cannabis communities. The event has a strong growers’ focus but welcomes everyone from curious consumers to serious industry professionals.
What sets CULTIVA apart is the quality of the cultivation content. This is where serious growers come to learn about new techniques, check out the latest equipment, and see genetics they won’t find anywhere else. The grow competitions are legitimate, and the winners represent some of the best cultivation work in Europe.
Beyond growing, CULTIVA covers the full spectrum, CBD products for wellness, lifestyle accessories, education about cannabis medicine, and plenty of networking opportunities. The atmosphere is relaxed and welcoming, with a distinctly Central European vibe that’s less commercial than some of the bigger Western European shows.
Vienna in October is perfect -beautiful autumn weather, incredible food scene, and a city that’s genuinely enjoyable to explore between expo hours.
Tickets: €15-25 for day passes.
HamCan Hamburg - September 2026
Location: Hamburg, Germany
Expected attendance: 8,000+
Focus: Northern German community, CBD, growing, lifestyle
HamCan might be smaller than Mary Jane, but it’s built a loyal following in Northern Germany. Hamburg’s position makes it accessible for attendees from Scandinavia, the Netherlands, and Northern Germany who might not make it to Berlin. The event has a strong community feel—less corporate than some of the bigger shows, more focused on bringing people together who genuinely love cannabis culture.
The expo floor covers all the basics, CBD products, growing equipment, vaporizers, accessories, but the real draw is the atmosphere. HamCan feels more like a gathering of like-minded people than a massive commercial event. You’ll find smaller brands, local producers, and plenty of people just there to connect with the community.
For those interested in the Northern European cannabis scene, HamCan offers connections you won’t make at the bigger international shows. It’s also a more relaxed introduction to cannabis events if you’ve never been to one before, less overwhelming than trying to navigate 80,000 people at Mary Jane.
Hamburg is a great city to visit regardless, and September weather is usually pleasant. If you’re in the region, it’s worth checking out.
Tickets: €12-18 for day passes.
ICBC Berlin - April 2026
Location: Berlin, Germany
Expected attendance: 5,000+
Focus: International business, investment, serious B2B
The International Cannabis Business Conference is less “expo” and more serious business conference. This isn’t where you go to try products or enjoy festival vibes – it’s where you go to make deals, find investors, and discuss policy.
ICBC attracts international businesses, investors looking at the cannabis space, and high-level industry professionals. If you’re running a cannabis business or seriously considering starting one, ICBC offers networking and education you won’t find at consumer-facing shows.
The conference format means you’re attending talks, panels, and workshops rather than wandering an exhibition floor. Ticket prices reflect this—significantly higher than other events, but you’re paying for access to decision-makers and detailed business intelligence.
Tickets: €200-400+ depending on access level. This is an investment, not casual attendance.
What to Expect at Cannabis Trade Shows
If you’ve never been to a cannabis expo before, here’s what the experience is actually like.
The exhibition floor is where you’ll spend most of your time. Booths range from small startups with a single table to massive setups from major brands. You can sample CBD products (where legal), check out new vaporizers, talk to growers about techniques, and see products that aren’t even on the market yet.
Educational sessions run throughout the day. Topics vary but often include cultivation techniques, extraction methods, legal updates, business strategy, and medical research. Quality varies—some talks are genuinely informative, others are thinly veiled product pitches. Choose based on speaker credentials.
Networking happens everywhere. The official networking events are fine, but some of the best connections happen in random conversations at booths or in line for coffee. People at these events want to talk—about products, the industry, experiences, whatever. It’s an unusually open atmosphere.
Samples and giveaways are common. You’ll leave with a bag full of catalogs, business cards, product samples, and random promotional items. Some shows let you sample CBD products on-site, though policies vary by country and event.
The vibe depends on the show. Spannabis feels like a proper festival. ICBC feels like a business conference. Mary Jane splits the difference. Go in with appropriate expectations.
Tips for Attending Cannabis Trade Shows
Buy tickets early. Prices usually increase as the event gets closer. Early bird tickets can save you 30-40%.
Plan ahead but stay flexible. Have a list of booths you want to hit and talks you want to attend, but don’t over-schedule. Some of the best experiences come from unexpected discoveries.
Bring business cards if you’re there for professional reasons. You’ll meet people, and phones die. Old-school cards still work.
Wear comfortable shoes. You’re walking. A lot. Exhibition halls are huge and you’ll be on your feet for hours.
Don’t try to see everything. You can’t. Pick what matters most to you and actually spend time there rather than rushing around checking boxes.
Ask questions. People at booths want to talk about their products. Don’t be shy—that’s literally why they’re there.
Check local laws before traveling. Just because you’re at a cannabis event doesn’t mean normal laws don’t apply. Know what you can and can’t do in that specific city.
The B2B Side: Trade Shows for Business
If you’re attending for business reasons—whether you’re a retailer, distributor, or looking to start something in the industry, trade shows offer opportunities you can’t get anywhere else.
Finding suppliers is easier in person. You can see and test products, meet the people behind the brand, and negotiate better than you can over email. Smaller brands in particular are often more flexible on terms when you’re talking face-to-face.
Spotting trends happens months before they hit mainstream. You’ll see what’s new in product formats, flavors, technology, and packaging. What’s at the expo in March often shows up in shops by summer.
Building relationships matters in this industry. Cannabis is still relatively small and tight-knit. The person at a booth today might be a crucial contact in two years. Trade shows are where those relationships start.
Learning what works comes from talking to other people in the business. Someone three booths over might be solving the exact problem you’re facing. The informal knowledge sharing at these events is valuable.
Meet Us at Mary Jane & Cannafest
We’ll be at both Mary Jane Berlin (June 11-14) and Cannafest Prague (November) this year—not exhibiting, but networking, meeting suppliers, and connecting with people in the industry.
If you’d like to meet up to talk about products, discuss potential partnerships, or just chat about where the industry is heading, reach out to us before the events. We’re always interested in meeting customers face-to-face and hearing what people actually want from their CBD products. Whether you’re a long-time customer, potential business partner, or just curious about what we do, we’re happy to set up a time to connect.
For wholesale, distribution, or partnership discussions, trade shows are the perfect opportunity to have those conversations properly when we’re all in the same place.
Can’t make it to the shows? No problem – you can always reach us through our website. But if you can attend, these events are worth the trip.
Looking Ahead: Cannabis Events Beyond 2026
The European cannabis event calendar keeps growing. New shows pop up, existing ones expand, and the industry continues to professionalize. By this time next year, there will probably be a few more major events worth attending.
If you want to stay connected to the industry – whether as a consumer, business owner, or just someone interested in where things are heading—going to at least one major trade show each year makes sense. You’ll learn more in a weekend at Spannabis or Mary Jane than you will in months of reading online.
The cannabis industry is at an interesting inflection point in Europe. Legal frameworks are changing, markets are opening up, and innovation is accelerating. Trade shows are where you see all of that happening in real time.
Frequently Asked Questions
Are cannabis trade shows open to everyone or just industry professionals?
Most European cannabis trade shows are open to both the general public and industry professionals. Events like Mary Jane Berlin, Spannabis, and Cannafest welcome anyone interested in cannabis, whether you’re a consumer, someone who enjoys cannabis, or a business owner. However, some events like ICBC are primarily B2B and cater specifically to industry professionals. Check each event’s website to confirm—most shows require you to be 18+ regardless of whether they’re public or trade-only.
Can you buy cannabis products at these trade shows?
How much do tickets to cannabis trade shows cost?
Prices vary by event. Smaller shows like Product Earth Expo charge around £10-15. Mid-sized events like Cannafest run €10-20 for day passes. Larger shows like Mary Jane Berlin and Spannabis typically cost €15-30 for day passes and €40-60 for weekend passes. Business conferences like ICBC are significantly more expensive at €200-400+. Early bird tickets are usually 20-30% cheaper than buying at the door.
What's the difference between B2B and B2C at cannabis trade shows?
Most European cannabis shows blend both. B2C (business-to-consumer) means the show is designed for regular consumers who want to discover products, learn about cannabis, and enjoy the culture. B2B (business-to-business) refers to exhibitors and attendees focused on wholesale, distribution, partnerships, and industry networking. Events like Mary Jane and Spannabis cater to both equally – you’ll see families checking out CBD products alongside serious business meetings happening at the same booths.
Should I attend cannabis trade shows if I'm just interested in CBD, not THC?
Absolutely. While these shows embrace all aspects of cannabis culture, CBD products have a major presence at every event. You’ll find dedicated CBD brands, educational talks about cannabinoids, and products specifically designed for wellness and therapeutic use. Many attendees are specifically there for CBD rather than THC, especially at events like Cannadoo which has a strong wellness focus.
Do I need any special credentials or licenses to attend cannabis trade shows?
For most public events, you just need to buy a ticket and be over 18 (or sometimes 21, depending on the country). No special credentials required. However, if you want access to trade-only areas or special B2B networking events within the show, you may need to prove you’re in the industry – typically with a business card, trade license, or company registration. Check the specific event’s requirements if you’re interested in professional networking areas.
