Want to discover new products, meet people in the industry or just enjoy cannabis culture together with thousands of others? Then a cannabis trade show is the place to be. The shows have grown from small gatherings into major events that bring together everyone from curious visitors to growers, manufacturers and investors.
Here we have gathered the most important cannabis trade shows in Europe in 2026. The article was published in March and updated in September 2026, so you can see which shows have already taken place, which are still to come this year and which dates are set for 2027.
Key facts
- Still to come in 2026: CULTIVA in Vienna on 2–4 October and Cannafest in Prague on 6–8 November.
- Spannabis in Bilbao drew over 20,000 visitors in April 2026 and returns on 12–14 March 2027.
- Mary Jane Berlin takes place on 3–6 June 2027, with a dedicated trade day on 3 June.
- Most shows are open to everyone over 18, while ICBC is a pure business conference.
- Always check the local rules before you travel. What is allowed varies between countries and events.
The 2026 calendar at a glance
| Show | City | Dates 2026 | Next edition |
|---|---|---|---|
| Spannabis | Bilbao | 17–19 April | 12–14 March 2027 |
| ICBC Berlin | Berlin | 13–15 April | Not announced |
| CannaTrade | Zurich | 29–31 May | Not announced |
| Mary Jane Berlin | Berlin | 11–14 June | 3–6 June 2027 |
| Hampafestivalen | Svedala, Sweden | 25–27 June | Not announced |
| HamCan | Hamburg | 31 July–1 August | Not announced |
| CULTIVA | Vienna | 2–4 October | Upcoming |
| Cannafest | Prague | 6–8 November | Upcoming |
The dates are taken from the organisers’ own websites in September 2026. Always check with the organiser before booking your trip.
Why cannabis trade shows matter
The European cannabis landscape is changing fast. Germany legalised cannabis for adults in 2024, and several other countries are reviewing their policies. You can read how things have gone in Germany in our article on Germany’s cannabis law two years on. Trade shows have become the place where you see what is coming before it reaches the shops.
For visitors, the shows are a chance to see products for real instead of buying blind online. You can talk directly to the people who make the products and ask questions. For businesses, trade shows are where deals are done. You find new suppliers, meet partners and spot trends before they take off. And they are simply fun. Everyone is there because they are interested in cannabis, whether for culture, business or both.
Europe’s most important cannabis trade shows in 2026
Spannabis, Bilbao: 17–19 April 2026
Spannabis has been held since 2002 and is one of Europe’s oldest and best-known cannabis trade shows. After many years in Barcelona, the show moved to the Bilbao Exhibition Centre (BEC). According to the organisers, the 2026 edition drew over 20,000 visitors, 300 exhibitors and 3,000 accredited trade visitors.
If you are into growing, Spannabis is your event. Seed banks from around the world show their latest genetics, and makers of grow equipment show new technology. You will also find CBD products, vaporizers and accessories. The Spannabis Champions Cup runs alongside the show, and like most serious shows, Spannabis clearly distances itself from synthetic cannabinoids.
Next edition: 12–14 March 2027 at BEC in Bilbao. A day pass costs €25 and a pass for all three days €55, slightly less in advance.
ICBC Berlin: 13–15 April 2026
The International Cannabis Business Conference is less a trade show and more a business conference. You do not go there to try products but to do business, meet investors and discuss policy. In 2026, ICBC was held at the Estrel Berlin, and the organisers expected over 5,000 attendees from more than 80 countries.
The format is built around talks, panels and workshops rather than a large exhibition hall. Tickets are therefore much more expensive than at consumer shows. If you run a cannabis business or are thinking of starting one, it can be worth it.
CannaTrade, Zurich: 29–31 May 2026
CannaTrade was founded in 2001 and is regarded as Europe’s oldest hemp trade show. In 2026 it celebrated its 25th anniversary at Halle 622 in Zurich-Oerlikon with over 150 exhibitors. The show combines an exhibition, a conference and culture, including talks on Swiss regulation and a dedicated medical pavilion for healthcare professionals.
Switzerland has gone its own way with clear rules for CBD and pilot projects for the sale of cannabis. That makes CannaTrade a good place to understand the Swiss market and meet the companies operating there.
Mary Jane Berlin: 11–14 June 2026
Mary Jane Berlin has grown into one of the world’s largest cannabis trade shows and celebrated its tenth anniversary in 2026. The show combines a large exhibition with live music, talks and a festival atmosphere. The first day is reserved for trade visitors.
Here you will find everything from CBD products and vaporizers to grow equipment and lifestyle products. Serious business meetings take place right next to visitors trying a vaporizer for the first time. We have covered the show before, and you can read about our visit in our article on Mary Jane Berlin 2025.
Next edition: 3–6 June 2027 at Messe Berlin. Thursday 3 June is the trade visitor day, and the show and festival for the public run from 4 to 6 June.
Hampafestivalen, Svedala: 25–27 June 2026
Hampafestivalen in the Törringelund nature reserve, just south of Malmö, is Sweden’s own hemp gathering. It mixes live music, a hemp exhibition and talks on growing, history and materials. We exhibited at the festival in 2026 for the third year in a row, and you can read more about Hampafestivalen 2026.
HamCan, Hamburg: 31 July–1 August 2026
In 2026, HamCan was held in the old customs house in Hamburg’s harbour and combines an exhibition with a conference programme. The show is smaller than Mary Jane and has a strong sense of community. Hamburg is also easy to reach from Scandinavia, and HamCan can be a good introduction if you have never been to a cannabis trade show before.
CULTIVA, Vienna: 2–4 October 2026
CULTIVA Hanfexpo has established itself as one of Central Europe’s most important cannabis trade shows and is held at the Wiener Werkshallen. More than 120 exhibitors from around the world present their products, and the show has a strong focus on growing and genetics. Vienna’s location makes CULTIVA a natural meeting place for visitors from Austria, Germany, the Czech Republic and the rest of Central Europe.
Besides growing, there are CBD products, accessories and talks. The atmosphere is relaxed and less commercial than at the very biggest shows. The show is open from Friday to Sunday.
Cannafest, Prague: 6–8 November 2026
Cannafest is the largest cannabis event in Central and Eastern Europe and is held at PVA Expo Praha Letňany. In its record year of 2019, it drew over 31,000 visitors and almost 300 exhibitors from 27 countries. If you want to understand the Czech, Polish or wider Eastern European cannabis scene, this is where you need to be.
The show has a clear focus on medical cannabis and science, but there is also plenty of culture, music and a relaxed atmosphere. Prague is also an affordable city compared with Berlin or Zurich. We visited Cannafest in 2025 and wrote about the show and the Czech path to legalisation.
What to expect at a cannabis trade show
If you have never been to a cannabis trade show before, this is what awaits you.
- The exhibition floor: This is where you spend most of your time. Stands range from small companies with a single table to big brands with elaborate set-ups.
- Talks: Topics range from growing and extraction to law and research. The quality varies too, so choose based on the speaker’s background.
- Networking: Some of the best contacts are made in chance conversations at the stands or in the coffee queue.
- Samples and catalogues: You usually go home with a bag full of brochures, business cards and samples.
- The atmosphere: Spannabis and Mary Jane feel like festivals, ICBC like a business conference. Go with the right expectations.
Tips for your visit
- Buy your ticket in advance: Advance tickets are often cheaper, and the biggest shows can sell out.
- Plan but stay flexible: Make a list of stands and talks, but leave room for unexpected discoveries.
- Bring business cards: If you are there for business, you will meet a lot of people, and your phone may run out of battery.
- Comfortable shoes: The halls are huge and you will walk a lot.
- Check the local rules: Being at a cannabis event does not mean normal laws stop applying. Also check the rules in your home country before bringing any products back.
Trade shows for business
If you are a retailer, distributor or thinking about starting something in the industry, trade shows offer opportunities that are hard to find elsewhere. It is easier to find suppliers when you can see the products and meet the people behind them, and smaller brands are often more flexible on terms when you meet face to face. You also see new formats, flavours and packaging months before they reach the shops.
The industry is still relatively small, and the person you meet at a stand today could become an important contact in a few years. Several shows have dedicated days or areas for trade visitors, such as Mary Jane Berlin and Spannabis.
Meet us at the shows
This year we visited Mary Jane Berlin and exhibited at Hampafestivalen. Our next stop is Cannafest in Prague in November, where we will be networking, meeting suppliers and talking to customers, not exhibiting.
Want to meet up to talk products, partnerships or the industry in general? Get in touch before the show and we will book a time. If you cannot make it, you can always reach us through our website.
Are cannabis trade shows open to everyone?
Most European cannabis trade shows are open to both the public and trade visitors, usually with an age limit of 18. Some events, such as ICBC, are mainly business conferences. Always check the organiser’s website before you go.
Can you buy cannabis products at the shows?
It depends on the country and the event. THC products are not normally sold, since most countries do not allow sales outside specific frameworks. CBD products, accessories and grow equipment, on the other hand, are often available.
How much do tickets cost?
Prices vary. A day pass for Spannabis 2027 costs €25 and a three-day pass €55. Consumer shows are often in a similar range, while business conferences such as ICBC cost considerably more. Advance tickets are often cheaper.
Which cannabis trade shows are left in 2026?
As of September 2026, CULTIVA in Vienna on 2–4 October and Cannafest in Prague on 6–8 November are still to come.
When are Spannabis and Mary Jane Berlin in 2027?
Spannabis takes place on 12–14 March 2027 in Bilbao and Mary Jane Berlin on 3–6 June 2027 at Messe Berlin.
Are the shows worth visiting if I am only interested in CBD?
Yes. CBD products have a big presence at all the major shows, and there are often talks about cannabinoids and new products.
Sources
- Bilbao Exhibition Centre. Spannabis Bilbao. Dates and venue for 2026.
- Cannabis Magazine. (2026). Spannabis Bilbao 2026 cierra con más de 20.000 visitantes y un impacto histórico.
- Spannabis. Spannabis Bilbao 2027. Dates and ticket prices.
- ICBC. ICBC 2026 Press Release.
- Hanf Magazin. (2026). CannaTrade 2026: Europe’s Largest Hemp Trade Show Celebrates 25 Years.
- Mary Jane Berlin. Mary Jane Berlin 2027. Dates and opening hours.
- Deutscher Hanfverband. Hamburg: HamCan 2026 mit DHV-Stand.
- CULTIVA. CULTIVA Hanfexpo. Dates and venue for 2026.
- Cannafest. Cannafest 2026. Dates and venue.
